This article will cover the steps on how to set up monetization on your YouTube artist channel. There are five steps covered here. Each step must be done in order, with the fifth step being most important. If you do not complete the fifth step, TuneGO will be unable to match the data to your catalog and collect royalties on your behalf.
Step 1: Deliver your recordings to YouTube content ID via TuneGO Distribution
How do I distribute to YouTube with TuneGO?
It is extremely important to have the sound recording(s) delivered via TuneGO prior to the upload of any content to YouTube. This will ensure Content ID has time to process the sound recording(s) and will be able to start claiming user-generated content. If the sound recording(s) are delivered after an official video has been uploaded, this may cause YouTube to push the sound recording to the back of the queue, which could delay content ID picking up any user-uploaded content. To have video content set up correctly from the upload, you must edit this information once a video is in the public domain. However, if all information is correct from upload it’ll impact the search results from the start and will also cause less hassle down the line.
Step 2: Send a request to email@example.com
Let us know you'd like to monetize your YouTube Channel by sending us a message using the chat button on TuneGO or by sending us an email at firstname.lastname@example.org.
Step 3: Titles and keyword = Searchability + Revenue
When you login to your YouTube account, the first tab you’re directed to on upload is the ‘Basic info’ tab. Important sections here, are the video title, description, tags, and video thumbnail. All of these affect where the video appears in search results. If a video isn’t titled correctly users may navigate to other videos which will push the official video down in search results. If there aren’t enough or there are too many tags on a video or if the tags used aren’t relevant to the video, this will affect where a video is positioned in search results. The same applies to the description added to a video, YouTube’s search algorithm will prioritize a video which uses keywords used in both the description and video title.
Video title: When naming a video, make sure the title is clear, accurate and doesn’t contain information which will change over time. Refrain from adding album/single release information from the title, this should be saved for the video description. It’s good to keep all video titles consistent, so if uploading a music video add “(Official Music Video)” in the title, also keep artist/featuring artist consistent too. As an example: Example Artist Ft. Other Artist - Our First Track (Official Music Video) This will help fans navigate to official content over user-uploaded content.
Description: The description of a video is generally used to list information on the video, but you’re also able to link to social accounts, streaming/download stores, and merch/tour information. The video description is also accessed by YouTube’s search algorithm. It’s important to use natural language and not just a stream of keywords. Pick one or two keywords for a video and feature them prominently in both the video title and description. Try to keep the information used in the first three lines of the description relevant to the video as this will help with indexing. It’s good to include any other information under the first three lines, YouTube’s algorithm favors videos with website links in the descriptions, so where possible use links over handles.
Tags: Video tags are keywords that can be assigned to a video. The tags have to be relevant and you should aim towards assigning no more than 10-15 tags per video. YouTube’s tags are solely used for the search engine algorithm, so it is imperative these are used as efficiently as possible. You can use Google Trends to help work out some popular searches that may be relevant to the artist/track and you can use a Google Chrome extension, help determine how effective your tags are.
Thumbnail: Lastly on the upload page you’re able to edit the video’s thumbnail. YouTube will offer three screenshots it has automatically selected, however you are able to upload a custom thumbnail too. It is important to try and use a thumbnail that both stands out and is captivating, ensure the image you’ve selected looks good on both desktop and mobile. If you choose to use a custom thumbnail, you’re also able to add text/images over the top of these, it’s a good practice to add a watermark to video thumbnails to distinguish official content from user-generated content.
Step 4: Ad lengths. Choose your monetization settings wisely
Bigger and longer ads will increase your revenue but could influence your views. Choose your monetization settings wisely. The next tab on YouTube, is the ‘Monetization’ tab. Here you’re given the different options which need to be filled out to ensure your videos are monetizing correctly. We’ve split the options in this step to three separate sections to cover the monetization of videos:
Set up Usage Policy: This first section allows you to set both the usage policy and the types of ads that will be shown against your video. As a standard, there are three types of usage policy monetize, track or block.
The policy selected here will only be added to the video in question, so if you want ads to appear against your official content you will select Monetize.
Track will collect data for analytics but not monetize the video.
Block will block the video from being viewed on YouTube.
Select ad formats: Underneath this you can select the types of ads that will be run against your video, it’s a good idea to gauge which types of ads your user base is comfortable viewing, long non-skippable ads, for instance, offer the highest revenue per CPM, (clicks per mile, which refers to every thousand clicks on an ad) however having these activated can impact on the number of viewers abandoning the video. Long non-skippable ads are capped at 30 seconds and standard non-skippable ads are capped at 15 seconds. Sponsored cards are shown as an overlay in the top right corner of the player if clicked it will bring out a drop-down menu linking to the advertisers' website, which can be seen below:
Enable content ID matches: The next section determines whether or not content ID is set up to automatically scan for user uploaded versions of the video. Here you’re able to set the policy that content ID puts in place when it comes across a user-generated video, the choices are the same as before (monetize, block or track) however this section will affect all videos that are picked up as matches from content ID.
Step 5: Fill in your asset data. Note: If you do not fill in all information here, TuneGO won’t be able to match the data to your catalog and no revenue can be paid out.
IMPORTANT! Add Detailed asset information: The final section is used to add details to the underlying asset. In most cases videos will be claimed with a Music Video asset, it’s important to have as much of the information filled in as possible, this ensures that revenue can be paid out correctly.